Galleries & Museums
Ichitan – Tan Land Museum
Step into a fun-filled land while learning more about Ichitan’s coolest offerings
Drink in the fun and games where learning about an iconic traditional beverage is made cool at Ichitan’s Tan Land museum. Visitors get to explore and learn about the Thai bottle beverage manufacturing company through a series of multimedia installations.
Digimagic created a series of games to showcase its key products. Starting with the Heatwave Wall, which features a projection mapping installation of a ‘hot’ city, the interactive installation invites visitors to fan to ‘cool’ it down just like its Yen Yen Herbal Drink. Visitors also get to learn more about its Bireley range as they fill up a giant bottle with orange balls.
Also by turning a crank they get to learn about the Yen Yen herbal drink’s manufacturing process and finally, the journey ends with a digital souvenir with Yen Yen’s mascot that is customisable with fun stickers and filters.