BRANDS – IgNight @ Cloud Forest

Interactive Solutions // Events & Exhibitions

BRANDS – IgNight @ Cloud Forest

Discover what fuels you and ignites your passion with BRANDS

To help millennials unleash their limitless potential, sometimes all it takes to ignite and fuel that passion is having a sense of direction and going on a journey of discovery.

Digimagic created an event, centered on the idea of “Fuel A Better Me” where guests are invited to embark on a self-discovery trail that is fun-filled and powered by a mix of technology from gamification and a customised mobile app to guide them along the journey for a seamless experience to a 35m high projection mapping onto the organically shaped Cloud Forest.

Following a profiling questionnaire, they were tasked to complete 6 puzzles at different stations. Upon completion of the whole experience guests were then given a unique code to help them personalise their BRANDS’ bottle.

CLIENT

BRANDS

YEAR

2018

PLACE

Singapore

DESIGN AND BEHIND THE SCENES

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